MPDMM405: MARKETING RESEARCH
ASSIGNMENT – I 5 X 3 =15 Marks
1. What factors should one examine when judging the validity and
appropriateness of secondary data?
2. What are the advantages and disadvantages of unstructured question?
3. In what way does the staple scale differ from the semantic differential
4. What are the advantages of using online databases, from the viewpoint of
a professional marketing research firm?
5. List five guidelines for selecting an external marketing research supplier.
ASSIGNMENT – II 5 X 3 =15 Marks
6. What are the criteria for good measurement?
7. Explain about the following:
a) Interviewing method
b) Questionnaire Design
c) Simulation
8. State the difficulties that are associated particularly with making surveys
by man.
9. If business school offers courses in marketing research, would you prefer
that they be devoted to applied research? Or to basic research ? Way

MPDMM406: INTERNATIONAL MARKETING
MANAGEMENT
ASSIGNMENT – I 5 X 3 =15 Marks
1. Define Marketing Control. Discuss market penetration as a measure of
performance evaluation in international marketing
2. What do you mean by report writing? Discuss the various characteristics
of a good report with a sample report
3. What is marketing communication? Discuss the role of international
marketing communication in the international marketing strategy of a
company
4. Define a brand. What alternative strategies can a company adopt
to brand its international products?
5. Explain the following:
i) International Marketing
ii) Polycentricity
iii) Strategic Alliance
iv) Global marketing
ASSIGNMENT – II 5 X 3 =15 Marks
6. What steps can be taken to resolve the problems of primary data collection
in the developing counties?
7. What barriers make controlling international operations more complex
than controlling domestic marketing activities? Explain with the help of
specific examples.
8. Assess the effectiveness of various promotional tools used in the
international marketing communication.
9. Define product line. Evaluate the factors of standardization and
adaptation of the product in the international markets.
10. What is international marketing environment? Describe various
environmental factors that affect international marketing.