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June, 2010
Ms-91 : Advanced Strategic Management
SECTION – A
1(a) Discuss the nature and scope of Corporate Management. Is corporate management the same as corporate planning ?
(b) "Corporate strategy may exist at three levels." Explain. What are the distinctive characteristics of the three levels of strategy on the standpoint of various dimensions ?
June, 2011
Ms-91 : Advanced Strategic Management
SECTION – A
1. (a) What could be the different approaches to corporate management ? Critically analyze them by pointing out their merits and demerits.
(b) Discuss the components of corporate strategy. How could a company obtain the advantages of synergy ?
December, 2011
Ms-91 Advanced Strategic Management
SECTION – A
1. (a) Discuss the various kinds of corporate strategy and under which conditionsieach strategy would be followed ?
(b) Explain the process of policy formulation. Is policy formulation different from strategy formulation ? Discuss.
December, 2012
Ms-91 : Advanced Strategic Management
SECTION – A
1. Discuss in detail the nature and process of corporate planning and the importance of its implementation.
2. Bring out the historical perspective of corporate governance and discuss why has it become necessary for business houses to adopt a good corporate Governance.
June, 2013
Ms-91 : Advanced Strategic Management
SECTION - A
1. (a) Briefly discuss the approaches to corporate management. Which one, you think, can be regarded as more appropriate to Indian environment and why ?
(b) what is corporate policy and what is its significance" ? How could management formulate effective corporate policy ?
December, 2009
Ms-68 : Management Of Marketing
SECTION – A
1. (a) What are the stages involved in Promotional Planning and Strategy ? Explain the same by taking an example of a product of your choice.
June, 2010
Ms-68 : Management of Marketing Communication and Advertising
SECTION – A
1(a) Explain the concepts of frequency reach, effective reach frequency and continuity.
June, 2011
MS-68 : Management of Marketing Communication and Advertising
SECTION – A
1. (a) Different people buy same products / Brands for different motives. Discuss the above statement and identify the possible buying motives of a young professional for club membership.
December, 2011
Ms-68 : Management of Marketing Communication and Advertising
SECTION - A
1.(a) Discuss the concept of Integrated Marketing Communication as a tool for market development strategies.
December, 2012
Ms-68 : Management of Marketing Communication and Advertising
SECTION – A
1. (a) Explain the various sources of misunderstanding that may thwart the process of marketing communication, giving suitable examples.
(b) In what ways the advertisers make use of consumer learning concepts ?
June, 2013
MS-68: Management of Marketing Communication and Advertising
SECTION – A
1. (a) Explain some of the important learning theory concepts of relevance to advertisers.
(b) Discuss the Ethical Issues in Advertising giving suitable examples.
December, 2009
Ms-66 : Marketing Research
SECTION A
1. (a) What are the different ways of classification of Data ? Explain.
(b) Illustrate the different methods of graphical presentation of data.
June, 2010
Ms-66 : Marketing Research
SECTION – A
1 (a) Explain briefly the basis of classification of various types of research design available to the researcher.
(b) Identify the major problems in conducting Marketing Research in India. Suggest possible solutions to overcome these problems.
June, 2011
Ms-66 : Marketing Research
SECTION – A
1. Discuss the situations under which Factor Analysis can be used ? List the steps involved in using Factor Analysis.
2. What are the different Probability Sampling methods ? Explain with the help of examples.
December, 2011
Ms-66 : Marketing Research
SECTION – A
1. (a) Discuss the relevance and the scope for conducting Marketing Research in the current competitive scenario.
(b) Why it is necessary for marketers to estimate the value and cost of information before conducting research ? Elaborate.
December, 2012
Ms-66 : Marketing Research
SECTION-A
1. For each of the following situations, indicate the most appropriate Research Design, giving reasons.
(a) A Brand Manager wishes to have a better understanding of the image of his/her brand.
June, 2013
Ms-66 : Marketing Research
SECTION-A
1. (a) Explain the various stages involved in Marketing Research Process.
(b) What is a Research Design ? Explain in brief the different types of Research Designs.
December, 2009
Ms-65 : Marketing of Services
SECTION – A
1. (a) What is so distinctive about services marketing that it requires a special approach and body of knowledge ?
(b) "Growth in services is at the expense of manufacturing sector of the economy." Do you agree with the statement ? Justify your answer.
June, 2010
Ms-65 : Marketing of Services
SECTION – A
1(a) What is so distinctive about services marketing that it requires a special approach, set of concepts and body of knowledge ?
(b) Give examples of services that are high in credence qualities. How do high credence qualities affect consumer behaviour for these services ?
June, 2011
Ms-65 : Marketing of Services
SECTION – A
1. (a) How is information search behaviour different in case of services as compared to goods ? Explain with the help of suitable examples.
(b) Discuss the importance of physical evidence for the following :
